What lifestyles, values and points of view are represented or omitted in this message?
In this picture Kobe looks mad, fierce, competitive, he's making a weird face, buff, and focused.


What techniques are used to attract my attention?
What techniques were used to attract my attention is probably nothing its just a picture of Kobe during a game.

The second picture Kobe looks official, rich, happy, everyone's looking at him, you can tell the focus of the picture is Kobe.

Again I don't think that this picture is supposed to draw anyone's attention, because it isn't for a magazine or anything.