Tuesday, October 13, 2009






1. Who made this message?
Who made this message is Bacardi.

2. Why was this made?
Why this message was made is so that Bacardi could display their product to consumers.

3. Who is the target audience (and how do you know)?
Anyone who likes watermelon and drinking is targeted in this message, how i know is because there is only watermelon and Rum.

4. Who paid for this?
The consumer paid for this ad by buying the product.

5. Who might benefit from this message?
The producers of Bacardi will benefit from this message.

6. Who might it harm?
This ad might harm anyone who buys the product and drinks it to the excess.

7.Why might this message matter to me?
This ad doesn't matter at all to me because i can't buy it.

8. What kinds of actions might I take in response to this message?
Ask someone to buy it for me.

9. What is this about (and what makes you think that)?
This message is about Watermelon Rum, how i know this is because it has watermelon and rum in the ad.

10. What ideas, values,information, and/or points of view are overt? implied?
The idea behind this message is to just buy the product to "explore the taste."

11. What is left out of this message that might be important to know?
What is left out of this message that might be important to know is the health facts from using this product.

12. What techniques are used?
what technique is used is wealth.

13. Why is that technique used?
Why that technique was used is to make the appearance of the drink being expensive and fancy.

14. How do they communicate the message?
How they communicate the massage is like almost daring you to try their product.

15. How might different people understand this message differently?
i don't know how might different people understand this message differently.

16. what is my interpretation of this and what do I learn about myself from my reaction or interpretation?
I realize that I love watermelon and rum, from this message.

17. When was this made?
This was made Apr. 26th

18. Where or how was it shared with the public?
How this ad was shared with the public is by being a magazine ad.

19. Is this fact, opinion, or something else?
This is something else.

20. How credible is this (and what makes you think that)?
I don't know how credible this is.

21. What are the sources of the information, ideas, or assertions?
http://camy.org/gallery/display.php?GalleryID=1158 is the source of information.

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